SmallBusinessNewz

Is Your Headline Creative Enough?

When you only have at best a couple seconds to catch and keep someone’s attention on your Website, a good Home page headline is critical. What’s yours? If it’s “Welcome to Our Site” you are definitely missing out. The best headlines identify the target market, promise a benefit they really want, and create enough curiosity to convince them to keep reading.

Using Facebook For Your Business

Facebook is Now Open for Business   Or at least it’s now set up for businesses to more easily market their products and services on the site thanks to the new fan pages, and the ability to get your own custom URL once you have 25 fans.   For example, I now have http://www.facebook.com/unchainedentrepreneur as the fan page for TheUnchainedEntrepreneur.com. Easy, memorable and a perfect place to communicate all things business separate from my personal Facebook page.  

The Power Of Hashtags

Are you on Twitter?If so, hopefully you’ve discovered the power of hashtags (basically a pound sign # and some letters). Or maybe you’ve seen hashtags and wondered what the heck they were.

Things You Can Tweet About

Wonder what the big deal is with Twitter? Not sure how you would use it to marketing your business? Really not sure what you would even tweet about? Below are 12 simple ideas of things you can tweet about at any time.

Are You Marketing Towards Women?

 Earlier this week Unicast released its "What Women Want From the Web Report" Summer 2010 revealing the preferences, intentions and activities of women online this summer. The report discusses Unicast’s recent national online survey of 516 women, and provides detailed analysis and demographic breakdowns.

Use Fear To Your Advantage

There’s a lot of fear at the minute. Fear of knowing is joining fear of the unknown as a staple in our lives.Knowing the economy sucks leading to a future unknown. Knowing we can’t stand around but not knowing what first steps to take. Knowing you want to try something new but so many unknown things to learn. But you know, fear is a good thing. Fear is what spurns us to experiment. Fear is what leads us to overcoming hurdles and reaching far higher plateaus on the other side. In short, fear is our friend.

Are You Interacting In Social Media?

I got a phone call yesterday from the company that services my central air conditioning unit each year. They had called a couple of weeks ago saying that they wanted to come between 8 am and 11 am yesterday, so we made sure someone would be home. But yesterday morning, they called and said they'd come in the afternoon. I told them that we couldn't be there in the afternoon, precisely because we'd arranged to be home in the morning as they had requested.

Are You Happy With Your Business?

Are you happy with the current state of your business, your finances and your personal life? Do you know exactly how you want your business and life to look in an ideal world?

Dreams Make a Difference - Part 10

I started out this series by saying that Walt Disney is one of my heroes. This is not to say that Walt was perfect, or even consistently admirable. There are plentiful rumors and tales of Walt's anti-semitism, despotic management style, mercurial temperament or politically insensitive transgressions. The Disney Studio was far from the happiest place on earth. Disney animators unionized after promises of profit sharing on the hugely profitable Snow White vaporized and Walt subsequently scooped up all the credit for the amazing artistic and technical achievement of the studio team.

Dreams Make a Difference - Part 7

Walt Disney was not a particularly talented animator. In fact, if it weren't for longtime Disney animator Ub Iwerks and many others that followed in his footsteps, the peak of Disney animation might have looked like this: Rather than this: